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MBA with specialization in Digital Marketing

MBA graduates can work in corporate world as Manager in social media company, as content writer, Digital marketing manager.

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Best MBA
with specialization in Digital Marketing College in India

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smartphones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc. This 2 years program offer courses in the field of Economics, Management, Legal, operation, human resources, sales, marketing and so on. Teaching – learning pedagogy of MBA – Digital Marketing program involves not only classroom teaching but also hands on experiential learning through lab sessions, field projects, internships, interaction with industry experts, workshops, seminars and conferences.

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Career Prospects:

After graduation in MBA with specialization in Digital Marketing have opportunity to absorb in the corporate world as Manager in social media company, as content writer, Digital marketing manager.

Globally

Comparable,

Flexible

and Choice

Based Academics

Globally

Comparable,

Flexible

and Conducive

Learning Environment

Eligibility & Fee Details

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MBA with specialization in Digital Marketing

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (Graduation Aggregate%)
>=90.01
(1st Category)		 (Graduation Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Graduation Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Graduation Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 1,00,492 1,00,492 1,00,492 1,00,492
Merit Scholarship 30,148 20,098 10,049 --
Net Academic Fee 70,344 80,394 90,443 1,00,492
2nd Semester Academic Fee 1,00,492 1,00,492 1,00,492 1,00,492
Merit Scholarship 30,148 20,098 10,049 --
Net Academic Fee 70,344 80,394 90,443 1,00,492
Total Fee year wise inclusive of other charges (1st Category) 1,71,051 (2nd Category) 1,91,149 (3rd Category) 2,11,248 (4th Category) 2,31,346

All India Quota (Amount of fee details in INR)

Semester Heads (Graduation Aggregate%)
>=90.01
(1st Category)		 (Graduation Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Graduation Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Graduation Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 1,35,800 1,35,800 1,35,800 1,35,800
Students Diversity Scholarship 25,300 25,300 25,300 25,300
Merit Scholarship 33,150 22,100 11,050 -
Net Academic Fee 77,350 88,400 99,450 1,10,500
2nd Semester Academic Fee 1,35,800 1,35,800 1,35,800 1,35,800
Students Diversity Scholarship 25,300 25,300 25,300 25,300
Merit Scholarship 33,150 22,100 11,050 -
Net Academic Fee 77,350 88,400 99,450 1,10,500
Total Fee year wise inclusive of other charges (1st Category) 1,85,062 (2nd Category) 2,07,162 (3rd Category) 2,29,262 (4th Category) 2,51,362

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)		 (Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Diploma Aggregate%)
<=70
(4th Category)
3rd Semester Academic Fee 90,502 90,502 90,502 90,502
Scholarship 27,151 18,100 9,050 --
Net Academic Fee 63,351 72,402 81,452 90,502
4th Semester Academic Fee 90,502 90,502 90,502 90,502
Scholarship 27,151 18,100 9,050 --
Net Academic Fee 63,351 72,402 81,452 90,502
Total Fee year wise inclusive of other charges (1st Category) 1,57,064 (2nd Category) 1,75,166 (3rd Category) 1,93,266 (4th Category) 2,11,366

All India Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)		 (Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Diploma Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 1,22,300 1,22,300 1,22,300 1,22,300
Scholarship 21,800 21,800 21,800 21,800
Merit Scholarship 30,150 15,000 7,500 -
Net Academic Fee 70,350 80,400 90,450 1,00,500
4th Semester Academic Fee 1,22,300 1,22,300 1,22,300 1,22,300
Students Diversity Scholarship 21,800 21,800 21,800 21,800
Merit Scholarship 30,150 15,000 7,500 -
Net Academic Fee 70,350 80,400 90,450 1,00,500
Total Fee year wise inclusive of other charges (1st Category) 1,34,300 (2nd Category) 1,49,300 (3rd Category) 1,64,300 (4th Category) 1,79,300

One Time Payable Charges in 1st Semester (INR)

Admission Fee Enrolment Fee Caution Money
(Refundable after completion of programme)
10,000 2,000 2,000

Other Charges Per Semester (INR)

Examination Fee Library Fee Student Welfare Fee Online Student Information Fee Professional Fee (Assessment Solutions) Total
4,600 800 750 1,500 531 8,181

Optional Fee (INR)

Hostel & Mess Fee Single Bed Double Bed Triple Bed with Attached Bathroom (Only for Boys) Triple Bed Four Bed
Rent and other Fee per Academic Year 85,000 55,000 65,000 47,000 42,000
Mess Fee per Academic Year 40,500 40,500 40,500 40,500 40,500
Laundry Fee per Academic Year 2,500 2,500 2,500 2,500 2,500
Hostel Security Fee (Refundable after completion of the session) 2,000 2,000 2,000 2,000 2,000
Total Amount 1,30,000 1,00,000 1,10,000 92,000 87,000

Optional Fee (INR)

Transportation Fee for Doiwala/Nepali Farm/Rishikesh/Poanta Sahib Routes per Academic Year 24,000
Transportation Fee for Other Routes per Academic Year 18,000

Eligibility

  • Candidate should possess graduation degree.
  • Minimum marks 50% for general category and 45% for SC/ST category with valid MAT/ CAT /CMAT / XAT/ UU Entrance Test Score/Percentile.

Note:

  • Only one choice of scholarship will be allowed to the candidate from the following:
    • 5% scholarship on Net Academic Fee (after merit scholarship) to Girl Candidate for complete programme.
    • 5% scholarship on Net Academic Fee (after merit scholarship) to ward of Defence Personnel for complete programme.
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Alumni of Uttaranchal University (only in 1st year).
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Sibling of Uttaranchal University(only in 1st year).
  • If any student deposits his/her complete yearly Fee, in that case additional scholarship of 5% on Net Academic Fee (after merit scholarship)will be provided for 1st year only.
  • The Net Academic Fee for the programme will increase by 5% per annum from 2nd year onwards. It will be applicable to both All India and State Quota students.

Admission Procedure:

Programme Structure

Sr. No. Course Code Course Name Credits
1 MBA-101 Management Principles & Organizational Behavior 4
2 MBA-102 Business Statistics & Analytics 4
3 MBA-103 Financial and Management Accounting 4
4 MBA-104 Managerial Economics 4
5 MBA-105 Legal Aspects of Business 4
6 MBA-106 Business Environment 4
7 MBA-107 Business & Professional Communication I 4
Total credits Sem. I 28

Sr. No. Course Code Course Name Credits
1 MBA-201 Financial Management 4
2 MBA-202 Marketing Management 4
3 MBA-203 Human Resource Management 4
4 MBA-204 Operations & Supply chain Management 4
5 MBA-205 Business Analytics 4
6 MBA-206 Entrepreneurship Development 4
7 MBA-207 Business & Professional Communication II 2
Total credits Sem. II 26

Sr. No. Course Code Course Name Credits
1 MBA-301 Strategic Management 4
2 Major Elective – I
Elective – II
Elective – III
Elective – IV		 4
4
4
4
3 Minor Elective – I 4
5 MBA-313 Universal Human Values 2
6 MBA-314 Summer Internship Report & Presentation 4
Total credits Sem. III 30

Human Resource Management Group
1 MBA-302-H1 Industrial Relations and Labour Laws
2 MBA-302-H2 Industrial Psychology
3 MBA-302-H3 Industrial Safety and Health
4 MBA-302-H4 Organizational Change and Human Resource Development
5 MBA-302-H5 Counseling Skills and Performance Management
Financial Management Group
1 MBA-303-F1 Security Analysis
2 MBA-303-F2 Financial Markets, Institutions, & Services
3 MBA-303-F3 International Financial Management
4 MBA-303-F4 Corporate Tax Planning
5 MBA-303-F5 Risk Management and Insurance
Marketing Management Group
1 MBA-304-M1 Consumer Behaviour
2 MBA-304-M2 Marketing of Services
3 MBA-304-M3 Marketing Research
4 MBA-304-M4 Retail Management
5 MBA-304-M5 International Marketing Management
Retail Management Group
1 MBA-305-RM1 Retail Management
2 MBA-305-RM2 Brand Management
3 MBA-305-RM3 Customer Relationship Management
4 MBA-305-RM4 Store and Warehousing Management
5 MBA-305-RM5 Supply Chain Management
Media Management Group
1 MBA-306-MM1 Media Sales and Buying
2 MBA-306-MM2 Media Campaign
3 MBA-306-MM3 Event Management and Logistics
4 MBA-306-MM4 Media Management-I
5 MBA-306-MM5 Event Management-I
Information Technology Group
1 MBA-307-IT1 Data Base Management System
2 MBA-307-IT2 Computer Architecture and Operating System
3 MBA-307-IT3 Visual Basics
4 MBA-307-IT4 Internet Applications
5 MBA-307-IT5 System Analysis and Design
6 MBA-307-IT 6 Digital Technology Consultancy and Business Development
International Business Group
1 MBA-308-IB1 International Business
2 MBA-308-IB2 International Trade Procedure and Documentation
3 MBA-308-IB3 International Marketing Logistics
4 MBA-308-IB4 Multinational Financial Management
5 MBA-308-IB5 Import Export Management
6 MBA-308-IB 6 International Trade & Investment
Business Analytics Group
1 MBA-309-BA1 Introduction to Business Analytics
2 MBA-309-BA2 Business Forecasting
3 MBA-309-BA3 Marketing Analytics
4 MBA-309-BA4 Business Intelligence
5 MBA-309-BA5 Data Analytics in Finance
6 MBA-309-BA6 Data mining for Business Decisions
Logistics & Supply Chain Management Group
1 MBA-310-LSCM1 Rail, Road and Air Cargo Logistics
2 MBA-310-LSCM2 Packaging and Materials Handling
3 MBA-310-LSCM3 Lean Supply Chain Management
4 MBA-310-LSCM4 Supply Chain Modelling, Design & Simulation
5 MBA-310-LSCM5 Social Network Analysis in a Supply Chain Context
6 MBA-310-LSCM6 Circular Supply Chains
Digital Marketing Group
1 MBA-311-DM1 Introduction to Digital Marketing
2 MBA-311-DM2 Search Engine Optimization
3 MBA-311-DM3 Social Media Marketing
4 MBA-311-DM4 Website Planning & Process
5 MBA-311-DM5 Online Reputation Management
6 MBA-311-DM6 Digital Marketing Strategy
Banking Group
1 MBA-312-BN1 Principles & Practice of Banking
2 MBA-312- BN2 Rural Banking & Financial Inclusion
3 MBA-312- BN3 Marketing of Financial Products & Services
4 MBA-312- BN4 Corporate & Retail Banking Products
5 MBA-312- BN5 International Banking & Forex Management
6 MBA-312- BN6 NPA Management

Sr. No. Course Code Course Name Credits
1. MBA-401 Strategic Project Management 4
2. Major Elective – I 4
3. Elective – II 4
4. Elective – III 4
5. Elective – IV 4
6. Minor Elective – I 4
7. MBA-413 Digital Governance 2
8. MBA-414 Dissertation & Viva-Voce 4
Total credits Sem. IV 30

COURSE CORE ELECTIVES – IV SEMESTER

 
Human Resource Management Group
1 MBA-402-H1 Strategic Human Resource Management
2 MBA-402-H2 HR Analytics
3 MBA-402-H3 Corporate Leadership
4 MBA-402-H4 HR Audit & HR Information Systems
Financial Management Group
1 MBA-403-F1 Behavioural Finance
2 MBA-403-F2 Mergers and Acquisitions
3 MBA-403-F3 Portfolio Management
4 MBA-403-F4 Social Banking & Micro Finance
Marketing Management Group
1 MBA-404-M1 Marketing Communication and Advertising
2 MBA-404-M2 Sales and Distribution Management
3 MBA-404-M3 Digital Marketing
4 MBA-404-M4 Rural Marketing
Retail Management Group
1 MBA-405-RM1 Retail Logistics and Information System
2 MBA-405-RM2 Retail Techniques and Skills
3 MBA-405-RM3 Communications in Retail
4 MBA-405-RM4 E-Commerce and E-Retailing
Media Management Group
1 MBA-406-MM1 Media Management –II
2 MBA-406-MM2 Event Management-II
3 MBA-406-MM3 Event Production
4 MBA-406-MM4 Event Marketing & Sponsorship
Information Technology Group
1 MBA-407-IT1 Paradigms of Programming
2 MBA-407-IT2 Computer Networks
3 MBA-407-IT3 Foundation of E-Commerce
4 MBA-407-IT4 Software Project Management
5 MBA-407-IT5 Emerging Technology, Platform, and services
International Business Group
1 MBA-408-IB1 International Marketing Management
2 MBA-408-IB2 Cross –Cultural Consumer and Buying Behaviour
3 MBA-408-IB3 Legal Dimensions of International Business
4 MBA-408-IB4 International Supply Chain & Logistics Management
5 MBA-408-IB 5 International Shipping
Business Analytics Group
1 MBA-409-BA1 Big Data, Text Analytics and Web Analytics
2 MBA-409-BA2 Advanced Research Methods and Predictive Analysis
3 MBA-409-BA3 Social & Web Analytics
4 MBA-409-BA4 Data Mining Techniques – Predictive Modeling and Pattern Discovery-Using R
5 MBA-409-BA5 System Analysis Design
Logistics & Supply Chain Management Group
1 MBA-410-LSCM1 Marketing Management for Logistics
2 MBA-410-LSCM2 Environment and Sustainability in LSCM
3 MBA-410-LSCM3 Containerization & Multi Modal Transport
4 MBA-410-LSCM4 Business Process Simulations
5 MBA-410-LSCM5 Analytical Techniques for Supply Chain Management
Digital Marketing Group
1 MBA-411-DM1 E-Mail Marketing
2 MBA-411-DM2 Measure & Optimize with Google Analytics
3 MBA-411-DM3 Content Marketing & Strategy
4 MBA-411-DM4 Affiliate Marketing
5 MBA-411-DM5 Google Ad words
Banking Group
1 MBA-412-BN1 Banking Credit Management
2 MBA-412-BN2 Risk Management in Banks
3 MBA-412-BN3 Central Banking
4 MBA-412-BN4 Insurance Products & Management
5 MBA-412-BN5 Digital Banking & Cyber Security

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