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BBA with specialization in Digital Marketing

BBA graduates can work as Sales Manager, IT manager or Business Analytics.

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Best BBA with specialization
in Digital Marketing College in Uttaranchal, India

Now days, to connect with potential customers, digital marketing is extensively used through Internet, mobile devices, social media, search engines, and other channels. As compared to Traditional Marketing, Digital Marketing is now becoming a fastest growing industry of the 21st century and one must get a grip on this field to secure a digital marketplace. For effective management of digital marketing, one must possess the technical and managerial skills for developing digital marketing strategies. Understanding the need of current scenario of digital marketing industry, Uttaranchal University is offering a 3-year full time undergraduate BBA – Digital Marketing program.

BBA- Digital Marketing Program curriculum is designed by academia and industry experts with a strong professional and practical attitude. It uniquely interweaves theoretical, practical and experiential learning for the students through classroom sessions, laboratory trainings, & e-projects. Each and every learning content and learning method of the program is designed in a manner that students do not lose interest and grasp maximum learning through-out their journey of the program. Program mainly focus on courses Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data analysis, content writing and so on.

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Career Prospects:

The program offers a variety of specialties as well as a large range of career choices which includes Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, and Content Creator for AR- VR, Video Editor etc. After completing BBA in Digital marketing, students are also eligible for higher education in the related or specialised field of management i.e. Masters in Business Administration.

Globally

Comparable,

Flexible

and Choice

Based Academics

Globally

Comparable,

Flexible

and Conducive

Learning Environment

Eligibility & Fee Details

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BBA with specialization in Digital Marketing

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (12th Aggregate%)
>=90.01
(1st Category)		 (12th Aggregate%)
>=80.01 and <=90
(2nd Category)		 (12th Aggregate%)
>=70.01 and <=80
(3rd Category)		 (12th Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 50,024 50,024 50,024 50,024
Merit Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
2nd Semester Academic Fee 50,024 50,024 50,024 50,024
Merit Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
Total Fee year wise inclusive of other charges (1st Category) 95,334 (2nd Category) 1,05,338 (3rd Category) 1,15,344 (4th Category) 1,25,348

All India Quota (Amount of fee details in INR)

Semester Heads (12th Aggregate%)
>=90.01
(1st Category)		 (12th Aggregate%)
>=80.01 and <=90
(2nd Category)		 (12th Aggregate%)
>=70.01 and <=80
(3rd Category)		 (12th Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 11,000 5,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
2nd Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 11,000 5,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
Total Fee year wise inclusive of other charges (1st Category) 1,02,300 (2nd Category) 1,13,300 (3rd Category) 1,24,300 (4th Category) 1,35,300

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)		 (Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Diploma Aggregate%)
<=70
(4th Category)
3rd Semester Academic Fee 50,024 50,024 50,024 50,024
Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
4th Semester Academic Fee 50,024 50,024 50,024 50,024
Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
Total Fee year wise inclusive of other charges (1st Category) 95,334 (2nd Category) 1,05,338 (3rd Category) 1,15,344 (4th Category) 1,25,348

All India Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)		 (Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)		 (Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)		 (Diploma Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 67,600 67,600 67,600 67,600
Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 15,000 7,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
4th Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 15,000 7,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
Total Fee year wise inclusive of other charges (1st Category) 1,34,300 (2nd Category) 1,49,300 (3rd Category) 1,64,300 (4th Category) 1,79,300

One Time Payable Charges in 1st Semester (INR)

Admission Fee Enrolment Fee Caution Money
(Refundable after completion of programme)
6,000 2,000 2,000

Other Charges Per Semester (INR)

Examination Fee Library Fee Student Welfare Fee Online Student Information Fee Total
4,600 800 750 1,500 7,650

Optional Fee (INR)

Hostel & Mess Fee Single Bed Double Bed Triple Bed Four Bed
Rent and other Fee per Academic Year 75,000 55,000 47,000 42,000
Mess Fee per Academic Year 40,500 40,500 40,500 40,500
Laundry Fee per Academic Year 2,500 2,500 2,500 2,500
Hostel Security Fee (Refundable after completion of the session) 2,000 2,000 2,000 2,000
Total Amount 1,20,000 1,00,000 92,000 87,000

Optional Fee (INR)

Transportation Fee for Doiwala/Nepali Farm/Rishikesh/Poanta Sahib Routes per Academic Year 24,000
Transportation Fee for Other Routes per Academic Year 18,000

Eligibility

  • 10+2 Examination passed in any stream.
  • Minimum 50% marks (45% in case of SC/ST category).

Note:

  • Only one choice of scholarship will be allowed to the candidate from the following:
    • 5% scholarship on Net Academic Fee (after merit scholarship) to Girl Candidate for complete programme.
    • 5% scholarship on Net Academic Fee (after merit scholarship) to ward of Defence Personnel for complete programme.
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Alumni of Uttaranchal University (only in 1st year).
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Sibling of Uttaranchal University(only in 1st year).
  • If any student deposits his/her complete yearly Fee, in that case additional scholarship of 5% on Net Academic Fee (after merit scholarship)will be provided for 1st year only.
  • The Net Academic Fee for the programme will increase by 5% per annum from 2nd year onwards. It will be applicable to both All India and State Quota students.

Admission Procedure:

Programme Structure

Sr. No. Course Code Course Name Credits
1 BBA-101 Principles and Practice of Management 6
2 BBA-102 Business Environment 6
3 BBA-103 Financial & Cost Accounting 6
4 BBA-104 Business Communication 2
    Open Elective 2
Total credit Sem. I 22

Sr. No. Course Code Course Name Credits
1 BBA-201 Marketing Management 6
2 BBA-202 Human Resource Management 6
3 BBA-203 Business Finance 6
4 BBA-204 Environmental Studies 2
Total credit Sem. II 20

Sr. No. Course Code Course Name Credits
1 BBA-301 Statistics for Management 6
2 BBA-302 Legal Aspects of Business 6
3 BBA-303 (G1) Business Economics 6
BBA-303 (G2) Operations Research
4 BBA-304 (SE1) Information Technology for Business 2
BBA-304 (SE2) MS Excel applications for Business
Total credit Sem. III 20

Sr. No. Course Code Course Name Credits
1 BBA-401 Strategic Management 6
2 BBA-402 International Business 6
3 BBA-403 (G1) Ethics and Governance 6
BBA-403 (G2) Entrepreneurship Development
4 BBA-404 (SE1) Personality Development and Soft Skills 2
BBA-404 (SE2) Computerized Financial Accounting
5   Research Methodology -
Total credit Sem. IV 20

Sr. No. Course Code Course Name Credits
1. BBA-501 (SE 1) Indian Culture, Diversity and Society 2
BBA-501 (SE 2) Total Quality Management
2. BBA-502 Operations and Supply Chain Management 6
3. BBA-503 Summer Training Report 0
4. Elective Elective – I 6
Elective – II 6
Total credit Sem. V 20
Discipline Specific Electives (Fifth Semester Any Two)
Marketing Management Group
Sr. No. Course Code Course Name
1 BBA-504-M1 Customers Relations Management
2 BBA-504-M2 Marketing Communication and Advertising
3 BBA-504-M3 Consumer Behaviour
4 BBA-504-M4 Fundamentals of Retailing
5 BBA-504-M5 E- Marketing
Human Resource Management
Sr. No. Course Code Course Name
1 BBA-505-H1 Industrial Relations
2 BBA-505-H2 Performance Management
3 BBA-505-H3 Compensation Management
4 BBA-505-H4 Organizational Change and Intervention Strategies
5 BBA-505-H5 Organizational Behaviour
Banking & Finance
Sr. No. Course Code Course Name
1 BBA-506-B & F1 Indian Banking System
2 BBA-506- B & F2 Rural Banking and Financial Inclusion
3 BBA-506- B & F3 Financial Institutions and Markets
4 BBA-506- B & F4 Working Capital Management
5 BBA-506- B & F5 Corporate Tax Planning and Management
Tourism and Event Management
Sr. No. Course Code Course Name
1 BBA-507- TEM1 Basics of Tourism Management
2 BBA-507- TEM2 Fundamentals of Events Management
3 BBA-507- TEM3 Global Tourism Destinations
4 BBA-507- TEM4 Event Marketing
5 BBA-507- TEM5 Managing Tourism
Digital Marketing
Sr. No. Course Code Course Name
1 BBA-508- DM1 Fundamentals of Digital Marketing
2 BBA-508- DM2 Content Marketing
3 BBA-508- DM3 Social Media Marketing
4 BBA-508- DM4 Search Engine Optimization
5 BBA-508- DM5 Paid Search with Google Ads (PPC)

Sr. No. Course Code Course Name Credits
1. BBA-601 (SE 1) Constitution of India and Human Rights

2
BBA-601 (SE 2) Management of Technology and Innovation
2. BBA-602 Project Management

6
3. BBA-603 Viva-Voce (Comprehensive)

0
5. Elective Elective – I

6
Elective – II

6
Total credit Sem. VI 20
Discipline Specific Electives (Sixth Semester- Any Two)
Marketing Management Group
Sr. No. Course Code Course Name
1 BBA-604-M1 Marketing of Services
2 BBA-604-M2 Sales and Distribution Management
3 BBA-604-M3 International Marketing
4 BBA-604-M4 Product and Brand Management
5 BBA-604-M5 Social Marketing
Human Resource Management
Sr. No. Course Code Course Name
1 BBA-605-H1 Human Resource Planning and Development
2 BBA-605-H2 Strategic Human Resource Management
3 BBA-605-H3 Social Security and Labour Welfare
4 BBA-605-H4 Training and Development
5 BBA-605-H5 International Human Resource Management
Banking & Finance
Sr. No. Course Code Course Name
1 BBA-606- B &F1 Corporate Restructuring
2 BBA-606- B &F2 Investment Banking And Financial Services
3 BBA-606- B &F3 Goods & Service Tax (GST)
4 BBA-606- B & F4 Security Analysis and Portfolio Management
5 BBA-606- B &F5 International Financial Management
Tourism and Event Management
Sr. No. Course Code Course Name
1 BBA-607- TEM1 The Supply of Tourism
2 BBA-607- TEM2 Procedure & Operations in the Tourism Business
3 BBA-607- TEM3 Sustainable & Eco Tourism
4 BBA-607- TEM4 Communication, PR & Presentation Skills For Events
5 BBA-607- TEM5 Event Production & Logistics
Digital Marketing
Sr. No. Course Code Course Name
1 BBA-608- DM1 YouTube & Display Advertising
2 BBA-608- DM2 E-mail Marketing
3 BBA-608- DM3 Online Reputation Management
4 BBA-608- DM4 Google Analytics
5 BBA-608- DM5 Digital Marketing Strategy

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UIM has a unique learning environment that encourages intellectual and creative growth. The institute has built up education culture that is in tune with the global vision of the 21st Century. Our study programs and doctoral programs have a special focus on research and project work for the industry.

  • The campus is well conceptualized and planned.
  • The institute is abundantly enabled with the provision of rich resource center in the form of :
    • Centrally operated library
    • Modern laboratories
    • Experienced and well qualified faculty
    • Innovative teaching methodology.
  • We cherish the ideals of providing value-based technical education that would enable our students to achieve empowerment, problem solving skills, innovation and research.
  • Our special focus is on student placements, hence we subject our students to rigorous placement training.
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Development with International Outlook

Our students graduate with the self competence and social skills. The diversity encountered during their education prepares them to participate in diverse cultures and global industries.

What our students say?

Uttaranchal University has come a long way since its inception providing world-class education in diverse domains.

Groom us and make us corporate professional

I would like to thank all my faculty members and placement cell who always helped me to have a better vision for myself. A special gratitude for the faculty members who encouraged me and helped me see my potential and to get the best out of everything. Uttaranchal University and placement faculties have put in all the efforts to groom us and make us corporate professional. I had a wonderful learning experience at Uttaranchal University.

Anushka Negi
MBA
NTT Data

Most admirable higher learning institutes

Uttaranchal University has played an essential role in my life. The date, I stepped into the college there was a total distinct vibe to it. The studies & placement was good. I am very thankful to all the faculty members of the institute for their continuous efforts and guidance; I must say that Uttaranchal University is one of the most admirable higher learning institutes with best infrastructure and facilities in Uttarakhand.

Dimple Verma
MBA
ICICI Bank Ltd.

Leaves no stone unturned to shape one's future

It gave me an opportunity to meet different kinds of people from around the world and learnt many things from them. The entire faculty members and department leaves no stone unturned to shape one's future. I am grateful to CRC Department for being supportive and they have conducted various sessions, which helped me to get campus placements in "Tommy Hilfiger" and "Info-Edge Ltd".

Sarah Parveen
MBA
Info Edge Ltd.

Faculty members are very helpful

Being at Uttaranchal University was being under the exposure of projects, internships, seminars, conferences, and many more. The faculty members are very helpful, supportive and proactively guides you out. I am thankful to the University for all that it has provided to make my career prosperous.

Suraj Singh Bisht
MBA
Pin-Click
Property Management

I am enjoying my professional journey

This is a proud moment for me that I was a student at this college where I nurtured from a student to a professional. Today, I am enjoying my professional journey with Reliance limited because of the knowledge and skills that I acquired from Uttaranchal University. I will always be grateful to all my mentors and faculty members who guided me to the right path.

Rishabh Saxena
BBA
Reliance Ltd.

Experience for lifetime

I got placed in Pinclick. I am very grateful to them for effectively and sincerely helping me to grab the very first opportunity of my career. The guidance provided by the faculty members is valuable. My education at UTTARANCHAL UNIVERSITY was an experience for lifetime and will stay with me forever. Thanks to my entire faculty members and T&P Team.

Mradul Saxena
MBA
Pin-Click Property
Management & ESAF

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