BBA graduates can work as Sales Manager, IT manager or Business Analytics.
Apply NowNow days, to connect with potential customers, digital marketing is extensively used through Internet, mobile devices, social media, search engines, and other channels. As compared to Traditional Marketing, Digital Marketing is now becoming a fastest growing industry of the 21st century and one must get a grip on this field to secure a digital marketplace. For effective management of digital marketing, one must possess the technical and managerial skills for developing digital marketing strategies. Understanding the need of current scenario of digital marketing industry, Uttaranchal University is offering a 3-year full time undergraduate BBA – Digital Marketing program.
BBA- Digital Marketing Program curriculum is designed by academia and industry experts with a strong professional and practical attitude. It uniquely interweaves theoretical, practical and experiential learning for the students through classroom sessions, laboratory trainings, & e-projects. Each and every learning content and learning method of the program is designed in a manner that students do not lose interest and grasp maximum learning through-out their journey of the program. Program mainly focus on courses Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data analysis, content writing and so on.
Apply NowThe program offers a variety of specialties as well as a large range of career choices which includes Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, and Content Creator for AR- VR, Video Editor etc. After completing BBA in Digital marketing, students are also eligible for higher education in the related or specialised field of management i.e. Masters in Business Administration.
Semester | Heads | (12th Aggregate%) >=90.01 (1st Category) |
(12th Aggregate%) >=80.01 and <=90 (2nd Category) |
(12th Aggregate%) >=70.01 and <=80 (3rd Category) |
(12th Aggregate%) <=70 (4th Category) |
---|---|---|---|---|---|
1st Semester | Academic Fee | 50,024 | 50,024 | 50,024 | 50,024 |
Merit Scholarship | 15,007 | 10,005 | 5,002 | -- | |
Net Academic Fee | 35,017 | 40,019 | 45,022 | 50,024 | |
2nd Semester | Academic Fee | 50,024 | 50,024 | 50,024 | 50,024 |
Merit Scholarship | 15,007 | 10,005 | 5,002 | -- | |
Net Academic Fee | 35,017 | 40,019 | 45,022 | 50,024 | |
Total Fee year wise inclusive of other charges | (1st Category) 95,334 | (2nd Category) 1,05,338 | (3rd Category) 1,15,344 | (4th Category) 1,25,348 |
Semester | Heads | (12th Aggregate%) >=90.01 (1st Category) |
(12th Aggregate%) >=80.01 and <=90 (2nd Category) |
(12th Aggregate%) >=70.01 and <=80 (3rd Category) |
(12th Aggregate%) <=70 (4th Category) |
---|---|---|---|---|---|
1st Semester | Academic Fee | 67,600 | 67,600 | 67,600 | 67,600 |
Students Diversity Scholarship | 12,600 | 12,600 | 12,600 | 12,600 | |
Merit Scholarship | 16,500 | 11,000 | 5,500 | - | |
Net Academic Fee | 38,500 | 44,000 | 49,500 | 55,000 | |
2nd Semester | Academic Fee | 67,600 | 67,600 | 67,600 | 67,600 |
Students Diversity Scholarship | 12,600 | 12,600 | 12,600 | 12,600 | |
Merit Scholarship | 16,500 | 11,000 | 5,500 | - | |
Net Academic Fee | 38,500 | 44,000 | 49,500 | 55,000 | |
Total Fee year wise inclusive of other charges | (1st Category) 1,02,300 | (2nd Category) 1,13,300 | (3rd Category) 1,24,300 | (4th Category) 1,35,300 |
Semester | Heads | (Diploma Aggregate%) >=90.01 (1st Category) |
(Diploma Aggregate%) >=80.01 and <=90 (2nd Category) |
(Diploma Aggregate%) >=70.01 and <=80 (3rd Category) |
(Diploma Aggregate%) <=70 (4th Category) |
---|---|---|---|---|---|
3rd Semester | Academic Fee | 50,024 | 50,024 | 50,024 | 50,024 |
Scholarship | 15,007 | 10,005 | 5,002 | -- | |
Net Academic Fee | 35,017 | 40,019 | 45,022 | 50,024 | |
4th Semester | Academic Fee | 50,024 | 50,024 | 50,024 | 50,024 |
Scholarship | 15,007 | 10,005 | 5,002 | -- | |
Net Academic Fee | 35,017 | 40,019 | 45,022 | 50,024 | |
Total Fee year wise inclusive of other charges | (1st Category) 95,334 | (2nd Category) 1,05,338 | (3rd Category) 1,15,344 | (4th Category) 1,25,348 |
Semester | Heads | (Diploma Aggregate%) >=90.01 (1st Category) |
(Diploma Aggregate%) >=80.01 and <=90 (2nd Category) |
(Diploma Aggregate%) >=70.01 and <=80 (3rd Category) |
(Diploma Aggregate%) <=70 (4th Category) |
---|---|---|---|---|---|
1st Semester | Academic Fee | 67,600 | 67,600 | 67,600 | 67,600 |
Scholarship | 12,600 | 12,600 | 12,600 | 12,600 | |
Merit Scholarship | 16,500 | 15,000 | 7,500 | - | |
Net Academic Fee | 38,500 | 44,000 | 49,500 | 55,000 | |
4th Semester | Academic Fee | 67,600 | 67,600 | 67,600 | 67,600 |
Students Diversity Scholarship | 12,600 | 12,600 | 12,600 | 12,600 | |
Merit Scholarship | 16,500 | 15,000 | 7,500 | - | |
Net Academic Fee | 38,500 | 44,000 | 49,500 | 55,000 | |
Total Fee year wise inclusive of other charges | (1st Category) 1,34,300 | (2nd Category) 1,49,300 | (3rd Category) 1,64,300 | (4th Category) 1,79,300 |
Admission Fee | Enrolment Fee | Caution Money (Refundable after completion of programme) |
---|---|---|
6,000 | 2,000 | 2,000 |
Examination Fee | Library Fee | Student Welfare Fee | Online Student Information Fee | Total |
---|---|---|---|---|
4,600 | 800 | 750 | 1,500 | 7,650 |
Hostel & Mess Fee | Single Bed | Double Bed | Triple Bed | Four Bed |
---|---|---|---|---|
Rent and other Fee per Academic Year | 75,000 | 55,000 | 47,000 | 42,000 |
Mess Fee per Academic Year | 40,500 | 40,500 | 40,500 | 40,500 |
Laundry Fee per Academic Year | 2,500 | 2,500 | 2,500 | 2,500 |
Hostel Security Fee (Refundable after completion of the session) | 2,000 | 2,000 | 2,000 | 2,000 |
Total Amount | 1,20,000 | 1,00,000 | 92,000 | 87,000 |
Transportation Fee for Doiwala/Nepali Farm/Rishikesh/Poanta Sahib Routes per Academic Year | 24,000 |
Transportation Fee for Other Routes per Academic Year | 18,000 |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1 | BBA-101 | Principles and Practice of Management | 6 |
2 | BBA-102 | Business Environment | 6 |
3 | BBA-103 | Financial & Cost Accounting | 6 |
4 | BBA-104 | Business Communication | 2 |
Open Elective | 2 | ||
Total credit Sem. I | 22 |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1 | BBA-201 | Marketing Management | 6 |
2 | BBA-202 | Human Resource Management | 6 |
3 | BBA-203 | Business Finance | 6 |
4 | BBA-204 | Environmental Studies | 2 |
Total credit Sem. II | 20 |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1 | BBA-301 | Statistics for Management | 6 |
2 | BBA-302 | Legal Aspects of Business | 6 |
3 | BBA-303 (G1) | Business Economics | 6 |
BBA-303 (G2) | Operations Research | ||
4 | BBA-304 (SE1) | Information Technology for Business | 2 |
BBA-304 (SE2) | MS Excel applications for Business | ||
Total credit Sem. III | 20 |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1 | BBA-401 | Strategic Management | 6 |
2 | BBA-402 | International Business | 6 |
3 | BBA-403 (G1) | Ethics and Governance | 6 |
BBA-403 (G2) | Entrepreneurship Development | ||
4 | BBA-404 (SE1) | Personality Development and Soft Skills | 2 |
BBA-404 (SE2) | Computerized Financial Accounting | ||
5 | Research Methodology | - | |
Total credit Sem. IV | 20 |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1. | BBA-501 (SE 1) | Indian Culture, Diversity and Society | 2 |
BBA-501 (SE 2) | Total Quality Management | ||
2. | BBA-502 | Operations and Supply Chain Management | 6 |
3. | BBA-503 | Summer Training Report | 0 |
4. | Elective | Elective – I | 6 |
Elective – II | 6 | ||
Total credit Sem. V | 20 |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-504-M1 | Customers Relations Management |
2 | BBA-504-M2 | Marketing Communication and Advertising |
3 | BBA-504-M3 | Consumer Behaviour |
4 | BBA-504-M4 | Fundamentals of Retailing |
5 | BBA-504-M5 | E- Marketing |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-505-H1 | Industrial Relations |
2 | BBA-505-H2 | Performance Management |
3 | BBA-505-H3 | Compensation Management |
4 | BBA-505-H4 | Organizational Change and Intervention Strategies |
5 | BBA-505-H5 | Organizational Behaviour |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-506-B & F1 | Indian Banking System |
2 | BBA-506- B & F2 | Rural Banking and Financial Inclusion |
3 | BBA-506- B & F3 | Financial Institutions and Markets |
4 | BBA-506- B & F4 | Working Capital Management |
5 | BBA-506- B & F5 | Corporate Tax Planning and Management |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-507- TEM1 | Basics of Tourism Management |
2 | BBA-507- TEM2 | Fundamentals of Events Management |
3 | BBA-507- TEM3 | Global Tourism Destinations |
4 | BBA-507- TEM4 | Event Marketing |
5 | BBA-507- TEM5 | Managing Tourism |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-508- DM1 | Fundamentals of Digital Marketing |
2 | BBA-508- DM2 | Content Marketing |
3 | BBA-508- DM3 | Social Media Marketing |
4 | BBA-508- DM4 | Search Engine Optimization |
5 | BBA-508- DM5 | Paid Search with Google Ads (PPC) |
Sr. No. | Course Code | Course Name | Credits |
---|---|---|---|
1. | BBA-601 (SE 1) | Constitution of India and Human Rights |
2 |
BBA-601 (SE 2) | Management of Technology and Innovation | ||
2. | BBA-602 | Project Management |
6 |
3. | BBA-603 | Viva-Voce (Comprehensive) |
0 |
5. | Elective | Elective – I |
6 |
Elective – II |
6 |
||
Total credit Sem. VI | 20 |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-604-M1 | Marketing of Services |
2 | BBA-604-M2 | Sales and Distribution Management |
3 | BBA-604-M3 | International Marketing |
4 | BBA-604-M4 | Product and Brand Management |
5 | BBA-604-M5 | Social Marketing |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-605-H1 | Human Resource Planning and Development |
2 | BBA-605-H2 | Strategic Human Resource Management |
3 | BBA-605-H3 | Social Security and Labour Welfare |
4 | BBA-605-H4 | Training and Development |
5 | BBA-605-H5 | International Human Resource Management |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-606- B &F1 | Corporate Restructuring |
2 | BBA-606- B &F2 | Investment Banking And Financial Services |
3 | BBA-606- B &F3 | Goods & Service Tax (GST) |
4 | BBA-606- B & F4 | Security Analysis and Portfolio Management |
5 | BBA-606- B &F5 | International Financial Management |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-607- TEM1 | The Supply of Tourism |
2 | BBA-607- TEM2 | Procedure & Operations in the Tourism Business |
3 | BBA-607- TEM3 | Sustainable & Eco Tourism |
4 | BBA-607- TEM4 | Communication, PR & Presentation Skills For Events |
5 | BBA-607- TEM5 | Event Production & Logistics |
Sr. No. | Course Code | Course Name |
---|---|---|
1 | BBA-608- DM1 | YouTube & Display Advertising |
2 | BBA-608- DM2 | E-mail Marketing |
3 | BBA-608- DM3 | Online Reputation Management |
4 | BBA-608- DM4 | Google Analytics |
5 | BBA-608- DM5 | Digital Marketing Strategy |
Apply today at one of the best university in Uttaranchal, India
Know MoreUIM has a unique learning environment that encourages intellectual and creative growth. The institute has built up education culture that is in tune with the global vision of the 21st Century. Our study programs and doctoral programs have a special focus on research and project work for the industry.
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Uttaranchal University has come a long way since its inception providing world-class education in diverse domains.
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