BBA with specialization in Digital Marketing

BBA graduates can work as Sales Manager, IT manager or Business Analytics.

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Best BBA with specialization
in Digital Marketing College in Uttaranchal, India

Now days, to connect with potential customers, digital marketing is extensively used through Internet, mobile devices, social media, search engines, and other channels. As compared to Traditional Marketing, Digital Marketing is now becoming a fastest growing industry of the 21st century and one must get a grip on this field to secure a digital marketplace. For effective management of digital marketing, one must possess the technical and managerial skills for developing digital marketing strategies. Understanding the need of current scenario of digital marketing industry, Uttaranchal University is offering a 3-year full time undergraduate BBA – Digital Marketing program.

BBA-Digital Marketing Program curriculum is designed by academia and industry experts with a strong professional and practical attitude. It uniquely interweaves theoretical, practical and experiential learning for the students through classroom sessions, laboratory trainings, & e-projects. Each and every learning content and learning method of the program is designed in a manner that students do not lose interest and grasp maximum learning through-out their journey of the program. Program mainly focus on courses Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data analysis, content writing and so on.

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Career Prospects:

The program offers a variety of specialties as well as a large range of career choices which includes Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, and Content Creator for AR- VR, Video Editor etc. After completing BBA in Digital marketing, students are also eligible for higher education in the related or specialised field of management i.e. Masters in Business Administration.

Globally

Comparable,

Flexible

and Choice

Based Academics

Globally

Comparable,

Flexible

and Conducive

Learning Environment

Eligibility & Fee Details

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BBA with specialization in Digital Marketing

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (12th Aggregate%)
>=90.01
(1st Category)
(12th Aggregate%)
>=80.01 and <=90
(2nd Category)
(12th Aggregate%)
>=70.01 and <=80
(3rd Category)
(12th Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 50,024 50,024 50,024 50,024
Merit Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
2nd Semester Academic Fee 50,024 50,024 50,024 50,024
Merit Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
Total Fee year wise inclusive of other charges (1st Category) 95,334 (2nd Category) 1,05,338 (3rd Category) 1,15,344 (4th Category) 1,25,348

All India Quota (Amount of fee details in INR)

Semester Heads (12th Aggregate%)
>=90.01
(1st Category)
(12th Aggregate%)
>=80.01 and <=90
(2nd Category)
(12th Aggregate%)
>=70.01 and <=80
(3rd Category)
(12th Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 11,000 5,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
2nd Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 11,000 5,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
Total Fee year wise inclusive of other charges (1st Category) 1,02,300 (2nd Category) 1,13,300 (3rd Category) 1,24,300 (4th Category) 1,35,300

Uttarakhand Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)
(Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)
(Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)
(Diploma Aggregate%)
<=70
(4th Category)
3rd Semester Academic Fee 50,024 50,024 50,024 50,024
Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
4th Semester Academic Fee 50,024 50,024 50,024 50,024
Scholarship 15,007 10,005 5,002 --
Net Academic Fee 35,017 40,019 45,022 50,024
Total Fee year wise inclusive of other charges (1st Category) 95,334 (2nd Category) 1,05,338 (3rd Category) 1,15,344 (4th Category) 1,25,348

All India Quota (Amount of fee details in INR)

Semester Heads (Diploma Aggregate%)
>=90.01
(1st Category)
(Diploma Aggregate%)
>=80.01 and <=90
(2nd Category)
(Diploma Aggregate%)
>=70.01 and <=80
(3rd Category)
(Diploma Aggregate%)
<=70
(4th Category)
1st Semester Academic Fee 67,600 67,600 67,600 67,600
Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 15,000 7,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
4th Semester Academic Fee 67,600 67,600 67,600 67,600
Students Diversity Scholarship 12,600 12,600 12,600 12,600
Merit Scholarship 16,500 15,000 7,500 -
Net Academic Fee 38,500 44,000 49,500 55,000
Total Fee year wise inclusive of other charges (1st Category) 1,34,300 (2nd Category) 1,49,300 (3rd Category) 1,64,300 (4th Category) 1,79,300

One Time Payable Charges in 1st Semester (INR)

Admission Fee Enrolment Fee Caution Money
(Refundable after completion of programme)
6,000 2,000 2,000

Other Charges Per Semester (INR)

Examination Fee Library Fee Student Welfare Fee Online Student Information Fee Total
4,600 800 750 1,500 7,650

Optional Fee (INR)

Hostel & Mess Fee Single Bed Double Bed Triple Bed Four Bed
Rent and other Fee per Academic Year 75,000 55,000 47,000 42,000
Mess Fee per Academic Year 40,500 40,500 40,500 40,500
Laundry Fee per Academic Year 2,500 2,500 2,500 2,500
Hostel Security Fee (Refundable after completion of the session) 2,000 2,000 2,000 2,000
Total Amount 1,20,000 1,00,000 92,000 87,000

Optional Fee (INR)

Transportation Fee for Doiwala/Nepali Farm/Rishikesh/Poanta Sahib Routes per Academic Year 24,000
Transportation Fee for Other Routes per Academic Year 18,000

Eligibility

  • 10+2 Examination passed in any stream.
  • Minimum 50% marks (45% in case of SC/ST category).

Note:

  • Only one choice of scholarship will be allowed to the candidate from the following:
    • 5% scholarship on Net Academic Fee (after merit scholarship) to Girl Candidate for complete programme.
    • 5% scholarship on Net Academic Fee (after merit scholarship) to ward of Defence Personnel for complete programme.
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Alumni of Uttaranchal University (only in 1st year).
    • 10% scholarship on Net Academic Fee (after merit scholarship) to Sibling of Uttaranchal University(only in 1st year).
  • If any student deposits his/her complete yearly Fee, in that case additional scholarship of 5% on Net Academic Fee (after merit scholarship)will be provided for 1st year only.
  • The Net Academic Fee for the programme will increase by 5% per annum from 2nd year onwards. It will be applicable to both All India and State Quota students.

Admission Procedure:

Programme Structure

Sr. No. Course Code Course Name Credits
1 BBA-101 Principles and Practice of Management 4
2 BBA-102 Financial Accounting 4
3 BBA-103(G1)
BBA-103(G2)
Business Economics
Business and Technology
4
4 - Open Elective 3
5 BBA-105 English Language-I 2
6 BBA-106 Computer Application in Business 2
7 BBA-106 Vedic Mathematics 2
Total credits Sem. I 21

Sr. No. Course Code Course Name Credits
1 BBA-201 Marketing Management 4
2 BBA-202 Human Resource Management 4
3 BBA-203(G1)
BBA-203(G2)
Financial Management
Public Finance
4
4 - Open Elective 3
5 BBA-205 English Language-II 2
6 BBA-206 Computerized Financial Accounting 2
7 BBA-207 Critical Thinking and Writing 2
Total credits Sem. II 21

Sr. No. Course Code Course Name Credits
1 BBA-301 Corporate & Business Law 4
2 BBA-302(G1)
BBA-302(G2)
Management Accounting
Cost Accounting
4
3 Minor-I 4
4 - Open Elective 3
5 BBA-305 Foreign Language-I 2
6 BBA-306 Office Management & Secretarial Practices 2
7 BBA-307 Tour Package Operations & Management 2
8 BBA-308 Summer Internship 2
Total credits Sem. III 23

Sr. No. Course Code Course Name Credits
1 BBA-401 Statistics for Management 4
2 BBA-402 Entrepreneurship Development 4
3 BBA-403(G1)
BBA-403(G2)
Financial Reporting
Financial Goals and Strategy
4
4 Minor-II 4
5 BBA-405 Foreign Language-II 2
6 BBA-406 Mushroom Cultivation 2
7 BBA-407 Indian Culture & Ethics 2
Total credits Sem. IV 22

Sr. No. Course Code Course Name Credits
1 BBA-501 Indian Culture, Diversity and Society 4
2 BBA-502 International Business 4
3 BBA-503 Operation Research 2
4 Minor-III 4
5 Minor-IV 4
6 BBA-506 Summer Internship 2
Total credits Sem. V 22

Sr. No. Course Code Course Name Credits
1 BBA-601 Constitution of India and Human Rights 4
2 BBA-602 Project Management 4
3 BBA-603 Strategic Management 4
4 Minor-V 4
5 Minor-VI 4
Total credit Sem. VI 20

Discipline Specific Electives

Sr. No. Course Code Course Name
1 BBA-303-M1 Marketing of Services
2 BBA-404-M2 Customers Relations Management
3 BBA-504-M3 Product and Brand Management
4 BBA-505-M4 Sales and Distribution Management
5 BBA-604-M5 Marketing Communication and Advertising
6 BBA-605-M6 Supply Chain Management

Sr. No. Course Code Course Name
1 BBA-303-H1 Organizational Behavior
2 BBA-404-H2 Human Resource Planning and Development
3 BBA-504-H3 Performance Management System
4 BBA-505-H4 Industrial Relation
5 BBA-604-H5 Social Security and Labor Welfare
6 BBA-605-H6 Strategic Human Resource Management

Sr. No. Course Code Course Name
1 BBA-303-BF1 Indian Banking System
2 BBA-404-BF2 Performance Management
3 BBA-504-BF3 Income Tax Law & Practice
4 BBA-505-BF4 Audit & Assurance
5 BBA-604-BF5 Security Analysis and Portfolio Management
6 BBA-605-BF6 Goods & Service Tax (GST)

Sr. No. Course Code Course Name
1 BBA-303-TEM1 Basics of Tourism Management
2 BBA-404-TEM2 Fundamentals of Events Management
3 BBA-504-TEM3 Procedure & Operations in the Tourism Business
4 BBA-505-TEM4 The Supply of Tourism
5 BBA-604-TEM5 Sustainable & Eco Tourism
6 BBA-605-TEM6 Global Tourism Destinations

Sr. No. Course Code Course Name
1 BBA-303-DM1 Fundamentals of Digital Marketing
2 BBA-404-DM2 Social Media Marketing
3 BBA-504-DM3 Content Marketing
4 BBA-505-DM4 Online Reputation Management
5 BBA-604-DM5 Digital Marketing Strategy
6 BBA-605-DM6 Google Analytics

Electives

Sr. No. Course Code Course Name
1 BBA-103(G1)
BBA-103(G2)
Business Economics
Business and Technology
2 BBA-203(G1)
BBA-203(G2)
Financial Management
Public Finance
3 BBA-302(G1)
BBA-302(G2)
Management Accounting
Cost Accounting
4 BBA-403(G1)
BBA-403(G2)
Financial Reporting
Financial Goals and Strategy

Sr. No. Course Code Course Name
1 BBA-104 Environmental Studies
2 BBA-204 Disaster Management
3 BBA-304 Advance MS Excel

Sr. No. Course Code Course Name
1 BBA-105 English Language-I
2 BBA-205 English Language-II
3 BBA-305 Foreign Language-I
4 BBA-405 Foreign Language-II

Sr. No. Course Code Course Name
1 BBA-106 Computer Application in Business
2 BBA-206 Computerized Financial Accounting
3 BBA-306 Office Management & Secretarial Practices
4 BBA-406 Mushroom Cultivation

Sr. No. Course Code Course Name
1 BBA-107 Vedic Mathematics
2 BBA-207 Critical Thinking and Writing
3 BBA-307 Tour Package Operations & Management
4 BBA-407 Indian Culture & Ethics

For BBA (Hons.)

Sr. No. Course Code Course Name Credit
1 Minor-VII 4
2 Minor-VIII 4
3 BBA-703 Research Methodology 4
4 BBA-704 Sustainable Regional Development 4
5 BBA-705 Cross Culture & Global Management 4
Total credits Sem. VII 20

Sr. No. Course Code Course Name Credit
1 Minor-IX 4
2 Minor-X 4
3 BBA-803 Statistical Software Lab 4
4 BBA-804 Renewable Energy Management 4
5 BBA-805 Ethics & Governance 4
Total credits Sem. VIII 20

For BBA with Research

Sr. No. Course Code Course Name Credit
1 Minor-VII 4
2 Minor-VIII 4
3 BBA-703 Research Methodology 4
4 BBA-704 Dissertation-I 4
5 BBA-705 Summer Internship 4
Total credits Sem. VII 20

Sr. No. Course Code Course Name Credit
1 Minor-IX 4
2 Minor-X 4
3 BBA-803 Statistical Software Lab 4
4 BBA-804 Dissertation-II 8
Total credits Sem. VIII 20

Discipline Specific Electives

Sr. No. Course Code Course Name
1 BBA-701-M1 E- Marketing
2 BBA-702-M2 Marketing Research
3 BBA-801-M3 Social Marketing
4 BBA-802-M4 International Marketing

Sr. No. Course Code Course Name
1 BBA-701-H1 Training and Development
2 BBA-702-H2 International Human Resource Management
3 BBA-801-H3 Compensation Management
4 BBA-802-H4 Organizational Change and Intervention Strategies

Sr. No. Course Code Course Name
1 BBA-701-BF1 Rural Banking and Financial Inclusion
2 BBA-702-BF2 International Financial Management
3 BBA-801-BF3 Investment Banking and Financial Services
4 BBA-802-BF4 Behavioral Finance

Sr. No. Course Code Course Name
1 BBA-701-TEM1 Event Marketing
2 BBA-702-TEM2 Managing Tourism
3 BBA-801-TEM3 Event Production & Logistics
4 BBA-802-TEM4 Event Risk Management

Sr. No. Course Code Course Name
1 BBA-701-DM1 Search Engine Optimization
2 BBA-702-DM2 YouTube & Display Advertising
3 BBA-801-DM3 Measure & optimize with Google Analytics
4 BBA-802-DM4 Website Planning & Process

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  • The campus is well conceptualized and planned.
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    • Centrally operated library
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    • Innovative teaching methodology.
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