MBA graduates can work in corporate world as Manager in social media company, as content writer, Digital marketing manager.
Apply NowWord digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smartphones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.
The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc. This 2 years program offer courses in the field of Economics, Management, Legal, operation, human resources, sales, marketing and so on. Teaching – learning pedagogy of MBA – Digital Marketing program involves not only classroom teaching but also hands on experiential learning through lab sessions, field projects, internships, interaction with industry experts, workshops, seminars and conferences.
Apply NowAfter graduation in MBA with specialization in Digital Marketing have opportunity to absorb in the corporate world as Manager in social media company, as content writer, Digital marketing manager.
| Semester | Heads | (Graduation Aggregate%) >=90.01 (1st Category) |
(Graduation Aggregate%) >=80.01 and <=90 (2nd Category) |
(Graduation Aggregate%) >=70.01 and <=80 (3rd Category) |
(Graduation Aggregate%) <=70 (4th Category) |
|---|---|---|---|---|---|
| 1st Semester | Academic Fee | 99,000 | 99,000 | 99,000 | 99,000 |
| Merit Scholarship | 29,700 | 19,800 | 9,900 | -- | |
| Net Academic Fee | 69,300 | 79,200 | 89,100 | 99,000 | |
| Development Fee | 7,920 | 7,920 | 7,920 | 7,920 | |
| 2nd Semester | Academic Fee | 99,000 | 99,000 | 99,000 | 99,000 |
| Merit Scholarship | 29,700 | 19,800 | 9,900 | -- | |
| Net Academic Fee | 69,300 | 79,200 | 89,100 | 99,000 | |
| Development Fee | 7,920 | 7,920 | 7,920 | 7,920 | |
| Total Fee year wise inclusive of other charges | (1st Category) 1,84,802 | (2nd Category) 1,04,602 | (3rd Category) 2,24,402 | (4th Category) 2,44,202 | |
| Semester | Heads | (Graduation Aggregate%) >=90.01 (1st Category) |
(Graduation Aggregate%) >=80.01 and <=90 (2nd Category) |
(Graduation Aggregate%) >=70.01 and <=80 (3rd Category) |
(Graduation Aggregate%) <=70 (4th Category) |
|---|---|---|---|---|---|
| 1st Semester | Academic Fee | 1,32,000 | 1,32,000 | 1,32,000 | 1,32,000 |
| Students Diversity Scholarship | 24,600 | 24,600 | 24,600 | 24,600 | |
| Merit Scholarship | 32,220 | 21,480 | 10,740 | - | |
| Net Academic Fee | 75,180 | 85,920 | 96,660 | 1,07,400 | |
| Development Fee | 10,560 | 10,560 | 10,560 | 10,560 | |
| 2nd Semester | Academic Fee | 1,32,000 | 1,32,000 | 1,32,000 | 1,32,000 |
| Students Diversity Scholarship | 24,600 | 24,600 | 24,600 | 24,600 | |
| Merit Scholarship | 32,220 | 21,480 | 10,740 | - | |
| Net Academic Fee | 75,180 | 85,920 | 96,660 | 1,07,400 | |
| Development Fee | 10,560 | 10,560 | 10,560 | 10,560 | |
| Total Fee year wise inclusive of other charges | (1st Category) 2,01,842 | (2nd Category) 2,23,322 | (3rd Category) 2,44,802 | (4th Category) 2,66,282 | |
| Semester | Heads | (Diploma Aggregate%) >=90.01 (1st Category) |
(Diploma Aggregate%) >=80.01 and <=90 (2nd Category) |
(Diploma Aggregate%) >=70.01 and <=80 (3rd Category) |
(Diploma Aggregate%) <=70 (4th Category) |
|---|---|---|---|---|---|
| 3rd Semester | Academic Fee | 90,502 | 90,502 | 90,502 | 90,502 |
| Scholarship | 27,151 | 18,100 | 9,050 | -- | |
| Net Academic Fee | 63,351 | 72,402 | 81,452 | 90,502 | |
| 4th Semester | Academic Fee | 90,502 | 90,502 | 90,502 | 90,502 |
| Scholarship | 27,151 | 18,100 | 9,050 | -- | |
| Net Academic Fee | 63,351 | 72,402 | 81,452 | 90,502 | |
| Total Fee year wise inclusive of other charges | (1st Category) 1,57,064 | (2nd Category) 1,75,166 | (3rd Category) 1,93,266 | (4th Category) 2,11,366 | |
| Semester | Heads | (Diploma Aggregate%) >=90.01 (1st Category) |
(Diploma Aggregate%) >=80.01 and <=90 (2nd Category) |
(Diploma Aggregate%) >=70.01 and <=80 (3rd Category) |
(Diploma Aggregate%) <=70 (4th Category) |
|---|---|---|---|---|---|
| 1st Semester | Academic Fee | 1,22,300 | 1,22,300 | 1,22,300 | 1,22,300 |
| Scholarship | 21,800 | 21,800 | 21,800 | 21,800 | |
| Merit Scholarship | 30,150 | 15,000 | 7,500 | - | |
| Net Academic Fee | 70,350 | 80,400 | 90,450 | 1,00,500 | |
| 4th Semester | Academic Fee | 1,22,300 | 1,22,300 | 1,22,300 | 1,22,300 |
| Students Diversity Scholarship | 21,800 | 21,800 | 21,800 | 21,800 | |
| Merit Scholarship | 30,150 | 15,000 | 7,500 | - | |
| Net Academic Fee | 70,350 | 80,400 | 90,450 | 1,00,500 | |
| Total Fee year wise inclusive of other charges | (1st Category) 1,34,300 | (2nd Category) 1,49,300 | (3rd Category) 1,64,300 | (4th Category) 1,79,300 | |
| Admission Fee | Enrolment Fee | Caution Money (Refundable after completion of programme) |
|---|---|---|
| 10,000 | 2,000 | 2,000 |
| Examination Fee | Library Fee | Student Welfare Fee | Online Student Information Fee | Professional Fee (Assessment Solutions) | Total |
|---|---|---|---|---|---|
| 4,600 | 800 | 750 | 1,500 | 531 | 8,181 |
| Hostel & Mess Fee | Single Bed | Double Bed | Triple Bed with Attached Bathroom (Only for Boys) | Triple Bed | Four Bed |
|---|---|---|---|---|---|
| Rent and other Fee per Academic Year | 85,000 | 55,000 | 65,000 | 47,000 | 42,000 |
| Mess Fee per Academic Year | 40,500 | 40,500 | 40,500 | 40,500 | 40,500 |
| Laundry Fee per Academic Year | 2,500 | 2,500 | 2,500 | 2,500 | 2,500 |
| Hostel Security Fee (Refundable after completion of the session) | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 |
| Total Amount | 1,30,000 | 1,00,000 | 1,10,000 | 92,000 | 87,000 |
| Transportation Fee for Doiwala/Nepali Farm/Rishikesh/Poanta Sahib Routes per Academic Year | 24,000 |
| Transportation Fee for Other Routes per Academic Year | 18,000 |
| Sr. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | MBA-101 | Management Principles & Organizational Behavior | 4 |
| 2 | MBA-102 | Business Statistics & Analytics | 4 |
| 3 | MBA-103 | Financial and Management Accounting | 4 |
| 4 | MBA-104 | Managerial Economics | 4 |
| 5 | MBA-105 | Legal Aspects of Business | 4 |
| 6 | MBA-106 | Business Environment | 4 |
| 7 | MBA-107 | Business & Professional Communication I | 4 |
| Total credits Sem. I | 28 |
| Sr. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | MBA-201 | Financial Management | 4 |
| 2 | MBA-202 | Marketing Management | 4 |
| 3 | MBA-203 | Human Resource Management | 4 |
| 4 | MBA-204 | Operations & Supply chain Management | 4 |
| 5 | MBA-205 | Business Analytics | 4 |
| 6 | MBA-206 | Entrepreneurship Development | 4 |
| 7 | MBA-207 | Business & Professional Communication II | 2 |
| Total credits Sem. II | 26 |
| Sr. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1 | MBA-301 | Strategic Management | 4 |
| 2 | Major | Elective – I Elective – II Elective – III Elective – IV |
4 4 4 4 |
| 3 | Minor | Elective – I | 4 |
| 5 | MBA-313 | Universal Human Values | 2 |
| 6 | MBA-314 | Summer Internship Report & Presentation | 4 |
| Total credits Sem. III | 30 |
| 1 | MBA-302-H1 | Industrial Relations and Labour Laws |
| 2 | MBA-302-H2 | Industrial Psychology |
| 3 | MBA-302-H3 | Industrial Safety and Health |
| 4 | MBA-302-H4 | Organizational Change and Human Resource Development |
| 5 | MBA-302-H5 | Counseling Skills and Performance Management |
| Financial Management Group | ||
| 1 | MBA-303-F1 | Security Analysis |
| 2 | MBA-303-F2 | Financial Markets, Institutions, & Services |
| 3 | MBA-303-F3 | International Financial Management |
| 4 | MBA-303-F4 | Corporate Tax Planning |
| 5 | MBA-303-F5 | Risk Management and Insurance |
| Marketing Management Group | ||
| 1 | MBA-304-M1 | Consumer Behaviour |
| 2 | MBA-304-M2 | Marketing of Services |
| 3 | MBA-304-M3 | Marketing Research |
| 4 | MBA-304-M4 | Retail Management |
| 5 | MBA-304-M5 | International Marketing Management |
| Retail Management Group | ||
| 1 | MBA-305-RM1 | Retail Management |
| 2 | MBA-305-RM2 | Brand Management |
| 3 | MBA-305-RM3 | Customer Relationship Management |
| 4 | MBA-305-RM4 | Store and Warehousing Management |
| 5 | MBA-305-RM5 | Supply Chain Management |
| Media Management Group | ||
| 1 | MBA-306-MM1 | Media Sales and Buying |
| 2 | MBA-306-MM2 | Media Campaign |
| 3 | MBA-306-MM3 | Event Management and Logistics |
| 4 | MBA-306-MM4 | Media Management-I |
| 5 | MBA-306-MM5 | Event Management-I |
| Information Technology Group | ||
| 1 | MBA-307-IT1 | Data Base Management System |
| 2 | MBA-307-IT2 | Computer Architecture and Operating System |
| 3 | MBA-307-IT3 | Visual Basics |
| 4 | MBA-307-IT4 | Internet Applications |
| 5 | MBA-307-IT5 | System Analysis and Design |
| 6 | MBA-307-IT 6 | Digital Technology Consultancy and Business Development |
| International Business Group | ||
| 1 | MBA-308-IB1 | International Business |
| 2 | MBA-308-IB2 | International Trade Procedure and Documentation |
| 3 | MBA-308-IB3 | International Marketing Logistics |
| 4 | MBA-308-IB4 | Multinational Financial Management |
| 5 | MBA-308-IB5 | Import Export Management |
| 6 | MBA-308-IB 6 | International Trade & Investment |
| Business Analytics Group | ||
| 1 | MBA-309-BA1 | Introduction to Business Analytics |
| 2 | MBA-309-BA2 | Business Forecasting |
| 3 | MBA-309-BA3 | Marketing Analytics |
| 4 | MBA-309-BA4 | Business Intelligence |
| 5 | MBA-309-BA5 | Data Analytics in Finance |
| 6 | MBA-309-BA6 | Data mining for Business Decisions |
| Logistics & Supply Chain Management Group | ||
| 1 | MBA-310-LSCM1 | Rail, Road and Air Cargo Logistics |
| 2 | MBA-310-LSCM2 | Packaging and Materials Handling |
| 3 | MBA-310-LSCM3 | Lean Supply Chain Management |
| 4 | MBA-310-LSCM4 | Supply Chain Modelling, Design & Simulation |
| 5 | MBA-310-LSCM5 | Social Network Analysis in a Supply Chain Context |
| 6 | MBA-310-LSCM6 | Circular Supply Chains |
| Digital Marketing Group | ||
| 1 | MBA-311-DM1 | Introduction to Digital Marketing |
| 2 | MBA-311-DM2 | Search Engine Optimization |
| 3 | MBA-311-DM3 | Social Media Marketing |
| 4 | MBA-311-DM4 | Website Planning & Process |
| 5 | MBA-311-DM5 | Online Reputation Management |
| 6 | MBA-311-DM6 | Digital Marketing Strategy | Banking Group |
| 1 | MBA-312-BN1 | Principles & Practice of Banking |
| 2 | MBA-312- BN2 | Rural Banking & Financial Inclusion |
| 3 | MBA-312- BN3 | Marketing of Financial Products & Services |
| 4 | MBA-312- BN4 | Corporate & Retail Banking Products |
| 5 | MBA-312- BN5 | International Banking & Forex Management |
| 6 | MBA-312- BN6 | NPA Management |
| Sr. No. | Course Code | Course Name | Credits |
|---|---|---|---|
| 1. | MBA-401 | Strategic Project Management | 4 |
| 2. | Major | Elective – I | 4 |
| 3. | Elective – II | 4 | |
| 4. | Elective – III | 4 | |
| 5. | Elective – IV | 4 | |
| 6. | Minor | Elective – I | 4 |
| 7. | MBA-413 | Digital Governance | 2 |
| 8. | MBA-414 | Dissertation & Viva-Voce | 4 |
| Total credits Sem. IV | 30 |
| Human Resource Management Group | ||
| 1 | MBA-402-H1 | Strategic Human Resource Management |
| 2 | MBA-402-H2 | HR Analytics |
| 3 | MBA-402-H3 | Corporate Leadership |
| 4 | MBA-402-H4 | HR Audit & HR Information Systems |
| Financial Management Group | ||
| 1 | MBA-403-F1 | Behavioural Finance |
| 2 | MBA-403-F2 | Mergers and Acquisitions |
| 3 | MBA-403-F3 | Portfolio Management |
| 4 | MBA-403-F4 | Social Banking & Micro Finance |
| Marketing Management Group | ||
| 1 | MBA-404-M1 | Marketing Communication and Advertising |
| 2 | MBA-404-M2 | Sales and Distribution Management |
| 3 | MBA-404-M3 | Digital Marketing |
| 4 | MBA-404-M4 | Rural Marketing |
| Retail Management Group | ||
| 1 | MBA-405-RM1 | Retail Logistics and Information System |
| 2 | MBA-405-RM2 | Retail Techniques and Skills |
| 3 | MBA-405-RM3 | Communications in Retail |
| 4 | MBA-405-RM4 | E-Commerce and E-Retailing |
| Media Management Group | ||
| 1 | MBA-406-MM1 | Media Management –II |
| 2 | MBA-406-MM2 | Event Management-II |
| 3 | MBA-406-MM3 | Event Production |
| 4 | MBA-406-MM4 | Event Marketing & Sponsorship |
| Information Technology Group | ||
| 1 | MBA-407-IT1 | Paradigms of Programming |
| 2 | MBA-407-IT2 | Computer Networks |
| 3 | MBA-407-IT3 | Foundation of E-Commerce |
| 4 | MBA-407-IT4 | Software Project Management |
| 5 | MBA-407-IT5 | Emerging Technology, Platform, and services |
| International Business Group | ||
| 1 | MBA-408-IB1 | International Marketing Management |
| 2 | MBA-408-IB2 | Cross –Cultural Consumer and Buying Behaviour |
| 3 | MBA-408-IB3 | Legal Dimensions of International Business |
| 4 | MBA-408-IB4 | International Supply Chain & Logistics Management |
| 5 | MBA-408-IB 5 | International Shipping |
| Business Analytics Group | ||
| 1 | MBA-409-BA1 | Big Data, Text Analytics and Web Analytics |
| 2 | MBA-409-BA2 | Advanced Research Methods and Predictive Analysis |
| 3 | MBA-409-BA3 | Social & Web Analytics |
| 4 | MBA-409-BA4 | Data Mining Techniques – Predictive Modeling and Pattern Discovery-Using R |
| 5 | MBA-409-BA5 | System Analysis Design |
| Logistics & Supply Chain Management Group | ||
| 1 | MBA-410-LSCM1 | Marketing Management for Logistics |
| 2 | MBA-410-LSCM2 | Environment and Sustainability in LSCM |
| 3 | MBA-410-LSCM3 | Containerization & Multi Modal Transport |
| 4 | MBA-410-LSCM4 | Business Process Simulations |
| 5 | MBA-410-LSCM5 | Analytical Techniques for Supply Chain Management |
| Digital Marketing Group | ||
| 1 | MBA-411-DM1 | E-Mail Marketing |
| 2 | MBA-411-DM2 | Measure & Optimize with Google Analytics |
| 3 | MBA-411-DM3 | Content Marketing & Strategy |
| 4 | MBA-411-DM4 | Affiliate Marketing |
| 5 | MBA-411-DM5 | Google Ad words |
| Banking Group | ||
| 1 | MBA-412-BN1 | Banking Credit Management |
| 2 | MBA-412-BN2 | Risk Management in Banks |
| 3 | MBA-412-BN3 | Central Banking |
| 4 | MBA-412-BN4 | Insurance Products & Management |
| 5 | MBA-412-BN5 | Digital Banking & Cyber Security |
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